Bleach my hair beautiful

This is my friend, writer and trend forecaster Rachael Bridge. Usually she has baby blonde ringlets but recently she gave us all a super-dose of hair envy by biting the bullet and getting a pink dye job at Bleach in Dalston. Don't we all want to look like we've stepped off the set of Marie Antoinette a la Sofia Coppola?

The London salon in Kingsland Road - a pop-up inside WAH Nails - specialises in colouring hair using a rainbow-like spectrum and bold peroxide. If you want blonde highlights, this is not the place for you. But if you fancy dip-dying your hair aquamarine, it's time to make an appointment.

The colour fades out gradually over the course of a few weeks and Rachael's went from deep candyfloss to baby pink to a light rose peach. Although the shade changed, her hair still looked incredible. So, fancy looking particularly eye-catching this Christmas? Call Bleach. Or is 2011 the year you plan to change it up? Call Bleach. Having seen the results first-hand, I can vouch natural colour is so 2010.